Now entering its third year, Cycling Australia and SBS' Bike & Lifestyle Show is a premium industry event showcasing the best and latest products and services the industry has to offer.
Our relocation this year to Sydney Olympic Park in October enables a fresh focus, particularly on supporting new season launches for the trade market. The Show's alignment with one of Sydney's most popular participation events - the Spring Cycle and Sydney Olympic Park's Festival of Cycling will further enhance brand exposure and market engagement opportunities.
"We're excited about the opportunity presented with the new location and timing of the Bike and Lifestyle Show," said Cycling Australia Commercial Director, Michael Edgley. "The partnership in October with Sydney Olympic Park's Festival of Cycling and the Spring Cycle brings an all new scale and scope to our show, offering a much more effective setting for brands, distributors, retailers and consumers to engage in a world class cycling community environment."
Key categories featured this year include cycling and multisport brands and accessories, education and entertainment, lifestyle, health and nutrition.
Key New Features
New Timing and Partners
• Show dates 18-20th October - timed to leverage launches of 2014 season new product lines
• Partnering with Bicycle NSW Spring Cycle incorporating 7,000 cyclists finishing at the front of the venue on the Sunday of the Show
• Integration with Sydney Olympic Park's Festival of Cycling
• Cycling NSW Club Criterium Challenge
• Corporate Cycling/Duathlon/Fun Run Event