SBS partnership Cycle Australia sponsor sponsor

Sydney 2013 Exhibitors

  • Amy Gillett Foundation
  • AUST CYCLE
  • Bicycle NSW
  • Cycling Australia
  • Cycling Australia Bike Registration
  • Cycling NSW
  • MTBA
  • Ride to Conquer Cancer
  • Subaru
  • Cell Bikes
  • Cycle Tours Global
  • Balance Ultimate Body Performance
  • Tourism New Zealand
  • CRAFT (1)
  • ORICA-GreenEDGE
  • Santos Tour Down Under (1)
  • adidas (1)
  • HED (1)
  • Cycling Australia Tours (1)
  • Matt - The Miracle Scarf (2)
  • SBS
  • WD-40 BIKE
  • The Variety Cycle
  • Coffs Coast
  • Falls Creek
  • Cyclist
  • Magellan
  • DataDot
  • Hello Fresh
  • HiDow
  • Tourism and Events Queensland
  • Cycology
  • National Bike Register
  • 220 Triathlon
  • Retul
  • BikeBox
  • Tern (1)
  • Schwalbe (1)
  • ABUS
  • Bellwether
  • Deuter
  • Finish Line Lubrication
  • Giordana
  • Michelin
  • Profile Design
  • Serfas
  • Time
  • GWS Giants
  • Taiwan Tourism
  • Body Torque
  • Sydney Electric Bikes
  • Mr E-Bikes
  • Cycle Studio
  • Giro
  • Avanti
  • SCOTT
  • Cycleworld
  • Oz Beet It
  • Nalini
  • Expressive Bikes

Sydney's #1 Bike Expo

News and Events

BLS 2013 Fast Facts

Tuesday, 12 February 2013  | 

Now entering its third year, Cycling Australia and SBS' Bike & Lifestyle Show is a premium industry event showcasing the best and latest products and services the industry has to offer.

Our relocation this year to Sydney Olympic Park in October enables a fresh focus, particularly on supporting new season launches for the trade market. The Show's alignment with one of Sydney's most popular participation events - the Spring Cycle and Sydney Olympic Park's Festival of Cycling will further enhance brand exposure and market engagement opportunities.

"We're excited about the opportunity presented with the new location and timing of the Bike and Lifestyle Show," said Cycling Australia Commercial Director, Michael Edgley. "The partnership in October with Sydney Olympic Park's Festival of Cycling and the Spring Cycle brings an all new scale and scope to our show, offering a much more effective setting for brands, distributors, retailers and consumers to engage in a world class cycling community environment."

Key categories featured this year include cycling and multisport brands and accessories, education and entertainment, lifestyle, health and nutrition.

Key New Features

  • New Home - Sydney Olympic Park
  • State-of-the-art international exhibition facilities with the new Show to be held at the Dome - the Park's premium 7,200m2 venue
  • Premium facilities for trade seminars and event hospitality
  • Abundant surrounding open space for product demonstrations and supporting events
  • Located in the geographic centre of Sydney's growing population with extensive cycling facilities catering for the strong local cycling community
  • Close proximity to the Park's world class Monster Skate Park and BMX/MTB Track
  • Convenient access to all modes of public transport and abundant parking
  • Olympic Business Park catering for 15,000 employees
  • Park precinct used by 840,000 cyclists annually

New Timing and Partners

• Show dates 19-20th October - timed to leverage launches of 2014 season new product lines

• Partnering with Bicycle NSW Spring Cycle where 8,000+ cyclists finishing at the venue on the Sunday of the Show get free access to the Show

• Integration with Sydney Olympic Park's Festival of Cycling

• Cycling NSW State Criterium Championships and Club Criterium Racing

• Elite Energy Urban Obstacle Challenge and Duathlon

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