SBS partnership Cycle Australia sponsor sponsor

Sydney 2013 Exhibitors

  • Amy Gillett Foundation
  • Bicycle NSW
  • Cycling Australia
  • Cycling Australia Bike Registration
  • Cycling NSW
  • MTBA
  • Ride to Conquer Cancer
  • Subaru
  • Cell Bikes
  • Cycle Tours Global
  • Balance Ultimate Body Performance
  • Tourism New Zealand
  • CRAFT (1)
  • Santos Tour Down Under (1)
  • adidas (1)
  • HED (1)
  • Cycling Australia Tours (1)
  • Matt - The Miracle Scarf (2)
  • SBS
  • WD-40 BIKE
  • The Variety Cycle
  • Coffs Coast
  • Falls Creek
  • Cyclist
  • Magellan
  • DataDot
  • Hello Fresh
  • HiDow
  • Tourism and Events Queensland
  • Cycology
  • National Bike Register
  • 220 Triathlon
  • Retul
  • BikeBox
  • Tern (1)
  • Schwalbe (1)
  • ABUS
  • Bellwether
  • Deuter
  • Finish Line Lubrication
  • Giordana
  • Michelin
  • Profile Design
  • Serfas
  • Time
  • GWS Giants
  • Taiwan Tourism
  • Body Torque
  • Sydney Electric Bikes
  • Mr E-Bikes
  • Cycle Studio
  • Giro
  • Avanti
  • Cycleworld
  • Oz Beet It
  • Nalini
  • Expressive Bikes

Sydney's #1 Bike Expo


Coordinated by Cycling Australia, The Bike & Lifestyle Show's premium partner is SBS who will be providing significant promotional and logistical support for the show piece.


As the peak body for cycle sport in Australia, Cycling Australia boasts nearly 40,000 members across the disciplines of road, track, BMX and Mountain Bike. Its brief includes the delivery of elite programs for various forms of world championships, Commonwealth and Olympic Games.

Through its joint venture with UK based performance solution business Grass Roots, the national organisation is the coordinator of this landmark expo.


Now in its 31st year, SBS continues to be a guardian of Australia's cultural and creative identity, committed to telling stories - stories that help Australians understand who we are, where we have come from and what we could become.

Part of this is the network's commitment to cycling via its live coverage of the sport's big ticket events. As a premium partner of the Bike & Lifestyle Show, SBS will be providing significant advertising inventory to help promote the event through its cycling and sports category programming as well as its substantial online presence.


Employing over 1300 people around the world, with annual revenues in excess of $530 million, for over 28 years Grass Roots has helped some of the biggest and best known global organisations with innovative product development and performance improvement solutions.

The Group's original core premise was that it could create a partnership with clients to assist them in influencing the attitudes and behaviours of the people at the grass roots of their organisations. Structured communication,education, measurement and reward programmes are at the heart of the offering of a business that offers a truly global footprint with offices with majority owned companies operating in 16 countries throughout the world.

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