Coordinated by Cycling Australia, The Bike & Lifestyle
Show's premium partner is SBS who will be providing significant
promotional and logistical support for the show piece.
As the peak body for cycle sport in
Australia, Cycling Australia boasts nearly 40,000 members across
the disciplines of road, track, BMX and Mountain Bike. Its brief
includes the delivery of elite programs for various forms of world
championships, Commonwealth and Olympic Games.
Through its joint venture with UK based performance solution
business Grass Roots, the national organisation is the coordinator
of this landmark expo.
Now in its 31st year, SBS continues to be a
guardian of Australia's cultural and creative identity, committed
to telling stories - stories that help Australians understand who
we are, where we have come from and what we could become.
Part of this is the network's commitment to cycling via its live
coverage of the sport's big ticket events. As a premium partner of
the Bike & Lifestyle Show, SBS will be providing significant
advertising inventory to help promote the event through its cycling
and sports category programming as well as its substantial online
Employing over 1300 people around the
world, with annual revenues in excess of $530 million, for over 28
years Grass Roots has helped some of the biggest and best known
global organisations with innovative product development and
performance improvement solutions.
The Group's original core premise was that it could create a
partnership with clients to assist them in influencing the
attitudes and behaviours of the people at the grass roots of their
organisations. Structured communication,education, measurement and
reward programmes are at the heart of the offering of a business
that offers a truly global footprint with offices with majority
owned companies operating in 16 countries throughout the world.